Our Story

Clara Bea Essentials ™ products are for all hair and body types.  Our mission is to provide products with 100% natural ingredients for the entire family that are effective and affordable. We invite you to join the natural lyfe movement of the  by purchasing products that are made free from chemicals, parabens, silicones, or mineral oil.

LaCharo Owens is the founder and CEO of Clara Bea Essentials ™.  LaCharo has had a love for hair styling and coloring since she was fourteen years old.  She has tried countless styles, process treatments, and colors over the years before deciding in 2005 to stop relaxing her hair.  After she stopped relaxing her hair in 2005, she noticed there was a need for a product that would reduce dry scalp and provide a sheen that didn’t contain chemicals or that weighed her hair down. After realizing the oil had not only nourished and sealed in the moisture, her hair also grew at a faster rate.  She wanted to create products that could be used on both natural and relaxed strands, after all healthy hair is the goal. 

Clara Bea Essentials is named after her late beloved grandmother, Clara Beatrice, whom was one of LaCharo's first "clients".  She took the time to educate herself on carrier and essential oils and the effects they had on the hair, skin, and spirit. She combined her love of hair and skin products with her degree and experience for global trade with hopes of providing these products both locally and throughout the world.

Simple. Natural. You.